Brits have welcomed the resurgence of gin with gusto, and while the market has been inundated with brands, flavours, colours, styles, bottle designs and fashionable labels, we’re now seeing a desire for classic, original, well-made gins – a return to gin, as it should be.
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Gin is at a crossroads and needs to tread carefully to retain its authentic credentials. Andrew Catchpole listens in on the debate at Harpers Think Gin event.
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As flavoured gins continue to drive rapid growth and innovation in the category, concern grows over how to ‘future proof’ the spirit and prevent it becoming a victim of its own success.
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The colourful world of flavoured gin was a hot topic at yesterday’s annual Harper’s Think Gin event, coming up time and time again as sub-section driving overall gin growth, yet at the same time dividing opinion on what role it should play within the wider category.
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